Lifeline Foundation, a Vadodara based non-profit organisation pioneered Emergency Medical Services (EMS) in India over large geographical areas in 2002, with the unique idea of a unified helpline number across the country. Our aim has been to reduce the 1,50,000+ annual highway deaths in India. The Foundation later co-anchored the EMS Act in Gujarat, the 1st geo-political area in this region to have an EMS Act of its own.